REVAMP
12 WEEKS | INDEPENDENT STUDY | BRANDING, CIRCULAR DESIGN, SPACIAL DESIGN
A circular retail model that keeps costumes out of the landfill while providing financial and convenience incentives.
AT A GLANCE
CHALLENGE
Single use costumes are expensive, a burden, and unsustainable for
the environment.
OPPORTUNITY
Circular business models are designed to keep consumer goods in an extended
product lifecycle.
SOLUTION
A costume retail model that uses circular system to provide environmental, financial and convenience incentives.
THE CHALLENGE
FAST FASHION SUCKS.
The average American throws out about 82 pounds of textile waste per year.*
Single-use clothing items are the worst perpetrators. Apparel worn at music festivals accounts for 7.5 million single-use outfits annually.** Costumes are also a huge culprit because they are often bought for special occasions and then discarded. This is costly for both the consumer and the planet. To make matters worse, costumes are typically made of nylon and polyester, which are some of the least eco-friendly fabrics.
If consumers do decide to keep their costumes instead of throwing them out, they have the added inconvenience of storing something that won't be used often.
*'The True Cost' documentary
**Censuswide polling firm
THE COSTUMER'S DILEMMA
How can we create a system for people to express themselves through costumes that doesn’t add to the mass in your closet, your massive debt, or the mass of global apparel waste?
THE OPPORTUNITY
MAKE-IT-LAST
FASHION.
The problem of costume waste can be made much simpler with the use of a circular economy, which is “restorative and regenerative by design”. Circular design models keep “products and materials in use”, instead of disposing of them, and is created to “design out waste.”*
Additionally, when designed correctly a circular model can save consumers money and become more convenient than a traditional linear model.
*The Ellen MacArthur Foundation
CIRCULAR MODEL
A circular model works by returning products and materials back into the product lifecycle for renewed manufacturing hence reducing the need for sourcing more raw materials.
THE SOLUTION
A circular retail model that keeps costumes out of the landfill while providing financial and convenience incentives
HOW IT WORKS
CONSIGNMENT
Revamp takes advantage of the fact that there are plenty of costumes already in existence. We stock our inventory from donated and purchased gently-used clothing and accessories.
RENTAL
Revamp employs a rental model for those shopping for a temporary look, saving them the storage and financial burdens of buying a brand new outfit. The consumer has the option to rent or buy any costume in the store.
ALTERATION
Costumes inevitably go through wear and tear. Revamp's mend and repair services keep them thriving in the product lifecycle. Additionally, our alteration services allow for one item to fit several different sizes, decreasing the need for multiples of the same item.
RECYCLE
Once a costume is returned in a state that is beyond repair, Revamp will donate it to Green Tree to be remanufactured, keeping the materials in use and out of the landfill.
INVENTORY AND ALTERATION
FITTING ROOMS
BASICS
COSTUME PIECES
ACCESSORIES
ORGANIZED FOR MODULARITY
Most costumes are a combination of costume pieces (like capes or tutus) and basic clothing items (like a black dress or a striped shirt). Because of this , Revamp is divided into two clothing sections: one section of basic clothing items organized by color and size and another section of costume items sorted by type. This allows customers to piece together their costumes to create anything they want, instead of buying an all-in-one, generic costume.
