BBC DIGEST

6 WEEKS | TEAM PROJECT | PRODUCT DESIGN, BRAND STRATEGY, UX/UI DESIGN

An app that houses all BBC media and allows you to build a series of content perfectly suited for you.

AT A GLANCE

CHALLENGE

News apps are facing a crisis. As more and more users turn to aggregators, apps for individual news organizations are being deleted and forgotten.

Transition the BBC app from just news to an essential place where entertainment and news meet.

BBC stacks is an aggregate of BBC content that provides a lineup of curated entertainment perfect for your schedule.

SOLUTION
OPPORTUNITY

MY ROLE

CONCEPT DEVELOPMENT | UX DESIGN | UI DESIGN

THE CHALLENGE

 

The Apple News app provides a breadth of BBC news

DEATH OF THE NEWS APP

News aggregators such as the Apple News or Flipboard are gaining more and more popularity, giving apps for specific news organizations like the BBC a run for their money. 

 

The BBC alone has several different apps one for each of their various sectors of news. However Apple News has nearly all aspects of BBC news represented in one location.

Why would users download several news apps when they can download an aggregator to get it all in one place?

THE OPPORTUNITY

 

BRING TOGETHER

NEWS AND

ENTERTAINMENT

The BBC has the unique opportunity to focus on the one aspect news aggregators cannot compete with: multimedia entertainment. The BBC's slogan is "Inform. Educate. Entertain." By streamlining all three aspects into one place, the BBC can offer a product that purely news apps cannot. This also allows for a seamless exploration of  all that the BBC has to offer.

THE SOLUTION

 

DIGEST

An aggregate of all BBC content that provides a lineup of curated news and entertainment perfect for your schedule

WHAT DOES IT DO?

BBC Digest brings together BBC media and builds a series of content adjusted to your preferences and the amount of time you have. It curates content pulled from all of the BBC’s various platforms. This allows users to enjoy everything from articles about the latest in astronomy, to comedy podcasts, to nature videos narrated by

David Attenborough. 

HOW DOES IT WORK?

The user creates a stack of content based on their preferences and the amount of time they have. A stack is essentially a playlist that can include written, audio, and video content. This means the user can read the morning news, listen to their favorite podcast, and watch a cute cat video all from the same screen. 

WHO IS IT FOR?

The young commuter.

Commutes are getting longer and longer, especially for young adults who commute the equivalent of 3 days longer per year than their parents. Long commutes lead to decreased happiness and life satisfaction. BBC Digest allows commuters to make the most of their commute and reframe their daily journey as time for themselves.

LET'S GET INTO IT

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GETTING STARTED
  1. The user is initially brought to the sign in or sign up page.
     

  2. They are then brought to the "My Stacks" page where they can add a new stack if they don't currently have any.
     

  3. They can go to their saved content from this page.
     

  4. Or they can browse through all of the BBC content.

CREATING A STACK
  1. The user then creates a stack and is given the option of Unlimited, Destination, or Time. ​

  • Unlimited creates a stack that will continually add content until you stop it. 
     

  • The time option creates a stack that lasts the amount of time you select
     

  • The destination option creates a stack that last the amount of time it takes to reach your destination. This allows the commuter to account for irregular traffic or other delays. It also gives you the option to choose how you will be traveling.
     

  1. Then the user can choose which kind of content they want in the stack. For example someone driving to work might not want written or video content.
     

  2. Additionally  the user can decide if they want to receive added content based on their interests or if they only want to receive the content they choose.
     

  3. The user will then press the "add content" button and be brought to a screen where they can add whatever BBC content they are interested in.
     

  4. When they are finished adding they can press the "save" button and their stack is complete.

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SELECTING A STACK

Once the user has saved their new stack they can view them all from the "My Stacks" page.

 

  1. The user can tap on any of their stacks to start them.
     

  2. Once a stack has started a preview of it will show up at the bottom of the page.
     

  3. The user can swipe the preview upward to view the content.

VIEWING A STACK

The content viewer is where the user can read articles and find the controls for audio and video content.

  1. The bar at the top of the viewer shows how far along in the stack you are.
     

  2. Underneath the bar shows what is coming up next.
     

  3. From there the user can swipe down to see the entire queue fro the stack.
     

  4. Here you can see what kind of content and how long the content is. You can also rearrange the content or delete it.
     

  5. The user can also download the stack ahead of time  so there is no need for service or wifi. This is useful for those commuting via subway or road trips.
     

  6. The bottom of the view has controls to like or dislike content, which indicates whether the user want more or less content like what is currently being viewed.
     

  7. There are also skip and go back buttons to move around more easily in the stack.
     

  8. Finally there is a save button that puts that content into "My Library" so the user can come back to it later.

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REFLECTIONS

Creating BBC Digest really pushed my ux design thinking. It was a challenge to create a platform that displays audio, video, and written content, while maintaining an intuitive structure. Fortunately I had such fun and talented teammates for this project, making the work not feel like work. Going forward, I plan to add interactions and push the ui design even further.

I JUST WISH THE WORLD WAS TWICE AS BIG AND HALF OF IT  WAS STILL UNEXPLORED.

-DAVID ATTENBOROUGH

MY TEAM

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